Expert insights

from Erin Long

If done well, your organisation’s website can be your most powerful marketing tool to drive success in the digital age. The web design and interface make an immediate impression for its users, so when your website appears to be out-of-date or lacks compelling visuals, users may decide they do not trust your business and brand and go elsewhere.
If you are new to marketing your business, you may think that having a standard website with information pages is enough. But a website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd. The truth is your business needs an up-to-date, informative blog that demonstrates your industry knowledge and expertise and keeps prospective customers coming to your website.

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