Is TikTok right for your brand? What you can learn from other brand’s successes – or missteps

Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture.
And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).

Winning a war of words

When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph.

Here’s what you should know.

In-house or agency: which one is right to amplify your brand?

As you build your business empire, there comes a point when you need to up your PR and marketing game. Perhaps you need to employ an expert in this area for the first time or get additional support to execute a campaign to drive awareness about a new service or product

The year that was

We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change.

The real feel deal – Why it’s important to not only catch your industry’s vibe but help set the tone  

You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.

Why CRMs seemingly always end up messy

If you’re a business owner, you’ll certainly understand the importance of nurturing relationships with your customers. You’ve probably heard the term CRM (Customer Relationship Management) extensively, and how it has great potential to deliver in so many areas. So why do so many businesses – particularly small to medium – end up in strife with an unusable, not fit-for-purpose CRM?

The signs your organisation’s website is due for a refresh

If done well, your organisation’s website can be your most powerful marketing tool to drive success in the digital age.

The web design and interface make an immediate impression for its users, so when your website appears to be out-of-date or lacks compelling visuals, users may decide they do not trust your business and brand and go elsewhere.