Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest views on communications, engagement and marketing from our team of seasoned experts.
Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture. And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).
Every organisation has a story to tell, but some just don’t know how to do it. It’s important to convey your story in the right way and at the right time as you go about meeting your business objectives and growing your brand.
When you’re pitching a news story to a journalist, it pays not to peeve them off. It sounds obvious but unless you’ve been a news journalist, you’re unlikely to know all the things that can irritate them.
As the fresh financial year takes shape, it’s the perfect time to embrace that classic mantra of ‘new year, new you’. At least when it comes to your LinkedIn presence. Here are six compelling reasons you should revisit and refresh your executive profile to amplify and expand your professional brand.
If you are new to marketing your business, you may think that having a standard website with information pages is enough. But a website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd. The truth is your business needs an up-to-date, informative blog that demonstrates your industry knowledge and expertise and keeps prospective customers coming to your website.
Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit of a crash course (pardon the pun) in public relations techniques.