The year that was

During the past 12 months, as captured in the video below, we’ve undergone a significant transformation of our business, anchored in our rebranding as Bespoken, a marketing, engagement and communications agency with a single-minded focus on creating bankable solutions and strategies for our clients.

We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change. 

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Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture. And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).
When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph. Here’s what you should know.

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