Congratulations! You’ve made it into the media by appearing on TV, featuring in a newspaper or having a chat with a well-respected podcast host. It’s a shot of validation that feels all the better for being earned, and is most definitely worthy of a five-minute bask and a share with your family and friends. But before you rest on your laurels - there’s one more question to ask yourself - what next?

In today’s media cycle, where news comes hard and fast, evolving 24 hours a day, seven days a week, the potential for newsjacking has never been stronger. But to take advantage of it, you must first understand what it is, when to act, what to say and the situations to avoid.

As you look to scale up your business, the idea of becoming a ‘thought leader’ is one that should go from a vague concept to a must-do.

There are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention.

When it comes to pitching a story to journalists, there’s one question we get asked: “Do you have a case study we can interview?”