Expert insights

Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest views on communications, engagement and marketing from our team of seasoned experts.

Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture. And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).

All posts

When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph. Here’s what you should know.
We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change.
You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.
If you’re a business owner, you’ll certainly understand the importance of nurturing relationships with your customers. You’ve probably heard the term CRM (Customer Relationship Management) extensively, and how it has great potential to deliver in so many areas. So why do so many businesses - particularly small to medium - end up in strife with an unusable, not fit-for-purpose CRM?
If done well, your organisation’s website can be your most powerful marketing tool to drive success in the digital age. The web design and interface make an immediate impression for its users, so when your website appears to be out-of-date or lacks compelling visuals, users may decide they do not trust your business and brand and go elsewhere.

Stay in touch. We love a chat.